Source: designweek.co.uk
In 2024, packaging design is set to break barriers beyond traditional shelf-space constraints. As the DTC (Direct-to-Consumer) market expands, consumers anticipate packaging that transcends stereotypes and embraces innovation. Ollie Ennis, a senior creative at SMAKK, predicts a shift towards inclusive designs celebrating diversity.
Gone are the days of packaging confined by discriminatory norms. Designers will craft packaging representing a multitude of cultures, identities, and perspectives. This approach aims to connect deeply with consumers, going beyond aesthetics to foster a sense of belonging and empowerment.
Expect packaging tailored to diverse consumer segments, catering to their unique preferences and needs. It won't just catch the eye but will aim to create meaningful connections, utilizing sustainable materials to meet eco-friendly demands. Technological integration will offer interactive experiences, captivating consumers in new ways.
This evolution challenges designers to reshape packaging in alignment with an inclusive society's values. Embracing diversity and individuality while prioritizing sustainability will redefine packaging's future, making it more impactful and culturally relevant.
Reflecting on 2023, one standout project was Seachange Studio's packaging for TWYG in luxury skincare. It defied conventions, showcasing daring structural choices that transformed the product experience. This innovation sets a new standard, breaking free from traditional limitations and influencing competitors positively.
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