Psychology Awareness Trifold Brochure for Estácio de Sá University

Client: Estácio de Sá University, Psychology Division, Campos dos Goytacazes Campus

Objective:
This trifold brochure was developed to make the field of psychology accessible and engaging for a wide audience, including individuals with limited prior knowledge or education in the field. The goal was to highlight the importance of mental health and clarify psychology’s unique role compared to psychiatry and neurology, thus helping readers understand its distinct approach to mental well-being.

Content Highlights:
The brochure opens with a straightforward introduction to psychology, emphasizing its role in maintaining mental and emotional health. It explains how taking care of the mind is an essential part of overall life quality, as conveyed by the tagline, “Cuidar da mente é cuidar da vida” (Taking care of the mind is taking care of life). The content carefully distinguishes psychology from psychiatry and neurology in simple terms, aiming to dispel common misconceptions and provide clarity on each field's purpose and methods.

Design Elements:
The layout employs a vibrant, approachable design with bold typography and clear sections that guide readers through the information. Visual elements, such as illustrated characters and icons, are used to simplify complex ideas and engage readers. A bright green background and contrasting text colors ensure readability and draw attention to the main message. The overall style is friendly and approachable, suited to a diverse audience.

Target Audience:
This brochure targets a broad demographic, including students, parents, and community members who may not have a background in psychology. It’s designed to be inclusive, breaking down concepts in a way that is informative without being overly technical, and welcoming people of all ages and education levels to learn about the importance of mental health.

Result:
The brochure effectively educates and engages a diverse audience, helping demystify psychology and guiding readers toward greater awareness and appreciation of mental health.